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Was helping Nick set up a Facebook page for his pub the other day. Thought I’d share some tips for creating a Facebook for a business. Obviously some of the examples most easily lend themselves to his work, but adapt them for other businesses and they should hold true. Rules of thumb, big and small:

Photos & Videos

  • Always tag yourself; Tag any other friends whenever possible. This  is a quick and easy way to keep content fresh and give the appearance you have a lot going on.
  • Put thought into albums (20 – 30 pics, variety of shot and order, interesting image as the cover of album (ex. DJ, costume, hot girl)
  • All albums should have a description that consists of : What, When, Who, Call to Action, Contact Details.  No, but seriously, do this. Every time. It transforms “look at my pictures” into “see what we can do for you, ask us how.”

Build Relationships

  • Be active with others – comment on their statuses, ask questions, ‘like’ their posts. If someone posts something that your audience would be interested in, re-post it and tag them as the source (ex. Hey, check out these Melbourne restaurant tips from @soandso). People will reciprocate and start sharing your stuff, spreading your messages.
  • Keep an eye out for promotional opportunities, potential partnerships. Local sale having a store? Contact them and get them to distribute a free voucher to every guest who spends over x dollars. You can make the expiry date quick to suss results instantly. This works two-fold in that you can access new peeps via shoppers, but you also get staff loyalty from the store’s team.

Offer Value

  • Don’t shamelessly self promote. If you don’t have something to say that isn’t going to be valuable to your audience, DON’T SAY IT. Posting something cool and interesting twice a week is better than posting dog shit daily. People who find something that piques their interest in a few of your posts will become habitual followers. People who feel bombarded will block/unfriend you or develop bad associations to your business and steer clear of it.
  • Know your audience and cater to them. Make a rough outline of your standard customer – fashion conscious, limited disposable income, has a need to be perceived as cool.  Then look for tidbits that might be interesting to them and share them: new gallery opening, cocktail recipe, etc.  Keep a balance of self promotions and thoughtful shares – people will be more likely to support your causes if you reflect their culture.



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