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sillyamerican

bitch im on the innanet

One of the biggest projects for my company this year was rolling out a large-scale education calendar across two cities.

We piloted it successfully last year, and so launched it in full force this January. The calendar is made up of advanced or creative hairdressing and session styling classes, aimed at senior hairdressers looking to expand and/or polish their skill sets.

The main challenge was getting it out to our target audience, as it’s pretty specific. We ended up teaming up with INSTYLE magazine, one of the largest hairdressing publications in Australia – they mail directly to their salon subscribers, of which there are nearly 9,000 in Melbourne and Sydney alone.

This month was a special feature issue  on education, and so we worked out that we would take the back page of the issue and adhere our short course guide to it in a mini booklet. It showed up in our mail yesterday, and I’m pretty stoked about it – Karen did the design work, and it’s pretty badass:

Front and back covers, white bit is actually a 32 page course booklet

Also, they included an article I submitted about our program inside:

Inside issue

I’m pretty happy with it – I learned a lot preparing this project, I got to work a lot with Karen too, plus it came off without any major issues and that’s always a good feeling.

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