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So at work I’ve recently launched a deal with a company called Cudo – basically (one of the) Australian versions of the US group buying site, Groupon.

The way it works is that this company, Cudo, functions via the principle of group buying power. Their website features a select few offers or “deals” each day, put on offer by restaurants, spas, salons, etc. The companies offering these services create a minimum purchase number – like 50 – to make the deal happen. This way, the company is able to offer a deal that may only be worth value to them on a larger scale. Cudo, the website host, takes half of each ticket sale as payment. In theory, everyone wins: consumers increased value for lower cost, companies are able to expand their reach and draw in new clientele while making a (small) profit.

Check out Pivot Point Academy’s listing here.

From the perspective of a company with services on offer, I like Cudo as opposed to their competitors because I think the copy they come up with for the deals is great – it’s a little clever, very lighthearted, and while it’s still sales-speak, they do a great job delivering a call to action without explicitly getting all aggressively sales-y.

One thing to be mindful of as a consumer – carefully consider the value of what is on offer as what appears to be a steal may be misleading. For example take today’s deal: a spa package marked down from $270 to $89. Package includes:

  • Full skin analysis – with a highly trained therapist, using a specialised ultraviolet lamp
  • Microdermabrasion – deep exfoliation to reveal fresh and healthy skin * Organic face peel – using effective, organic ingredients to improve all skin types
  • High frequency – anti-ageing and skin clearing treatment that minimises spots and reduces redness
  • Eyesential eye lift mask treatment – look years younger in minutes
  • Organic mini skin care kit (take home to maintain that glow)
  • A $50 gift voucher to use on your next visit to Clay Spa
  • Finishing touch application – a light dusting of mineral foundation, blush, mascara and lip gloss for a fresh, natural look

What are you actually getting – after removing all the fluff – is a handful of mini services, (the services’ time length and individual value is not defined, and note that only one is mentioned as being delivered as a trained skin therapist, the other will most likely be delivered by the newest/youngest team member) as well as a take-home kit (contents and value not defined) plus a quick powderdusting and lip gloss from the front of house makeup tray. Also a $50 voucher, which is probably not enough to cover any one service on its own, ensuring that you will be spending your own money the next time you visit.

Do you see what I mean? Also, keep in mind that the “before” price may well be an arbitrary number – companies are under no obligation to be truthful.

Having said that, some deals really are fantastic – just shop carefully.




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