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Monthly Archives: February 2011

Nick and I took the ferry up to Manly yesterday, and ate a new-ish restaurant, called Whitewater.

It was all a bit fancy for Sunday lunch, but we decided to spoil ourselves, seeing as how we’ve both been putting in crazy hours at work over the last week. I haven’t worked that much since Interskate91 was child-labouring the shit out of me.

(Side note: Dear God, looking at that website is like time traveling. Nothing’s changed since 1998. Even the clip art images are the same ones they used to plaster all over their backroom signage: “If you have time to LEAN, you have time to CLEAN!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!)

ANYWAYS. Lunch was good, if a bit underwhelming. The food was actually very good, and my Bloody Mary was like a 7/10 which is way better than average around here.

But our waiter was a total dud, to the point that it was distracting. I was obsessed with the thought that he was going out back to huff airplane glue in between each interaction with us. And he was American, which was extra humiliating, as I’m always banging on about how much superior American service standards are. It’s HIS fault my $30 chicken burger tasted like vague dissatisfaction.

Manly Wharf

Nick on ferry, not amused

shoes on fence

Nick on beach, still not amused


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Was helping Nick set up a Facebook page for his pub the other day. Thought I’d share some tips for creating a Facebook for a business. Obviously some of the examples most easily lend themselves to his work, but adapt them for other businesses and they should hold true. Rules of thumb, big and small:

Photos & Videos

  • Always tag yourself; Tag any other friends whenever possible. This  is a quick and easy way to keep content fresh and give the appearance you have a lot going on.
  • Put thought into albums (20 – 30 pics, variety of shot and order, interesting image as the cover of album (ex. DJ, costume, hot girl)
  • All albums should have a description that consists of : What, When, Who, Call to Action, Contact Details.  No, but seriously, do this. Every time. It transforms “look at my pictures” into “see what we can do for you, ask us how.”

Build Relationships

  • Be active with others – comment on their statuses, ask questions, ‘like’ their posts. If someone posts something that your audience would be interested in, re-post it and tag them as the source (ex. Hey, check out these Melbourne restaurant tips from @soandso). People will reciprocate and start sharing your stuff, spreading your messages.
  • Keep an eye out for promotional opportunities, potential partnerships. Local sale having a store? Contact them and get them to distribute a free voucher to every guest who spends over x dollars. You can make the expiry date quick to suss results instantly. This works two-fold in that you can access new peeps via shoppers, but you also get staff loyalty from the store’s team.

Offer Value

  • Don’t shamelessly self promote. If you don’t have something to say that isn’t going to be valuable to your audience, DON’T SAY IT. Posting something cool and interesting twice a week is better than posting dog shit daily. People who find something that piques their interest in a few of your posts will become habitual followers. People who feel bombarded will block/unfriend you or develop bad associations to your business and steer clear of it.
  • Know your audience and cater to them. Make a rough outline of your standard customer – fashion conscious, limited disposable income, has a need to be perceived as cool.  Then look for tidbits that might be interesting to them and share them: new gallery opening, cocktail recipe, etc.  Keep a balance of self promotions and thoughtful shares – people will be more likely to support your causes if you reflect their culture.


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Okay, I’ll stop after this batch, I swear.

….Unless Fuller sends more my way. I can’t help myself!

Now, I’m not a camera kind of person.

I’m more of a leave the camera in the back of the taxi/at the bar/in the bottom of my closet type of person.

But Briitni’s camera gave me my first experience of camera-envy.  No lie, I’m looking up Nikons on eBay. What? I think it would look nice on the floor next to my bedside table.


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A selection of Allison’s Sydney pics, for your viewing pleasure.

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These include: nights out in Kings Cross, kayaking at Palm Beach, dinner for twelve at Samurai Sushi, tourism.


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Do you know what wonderful new way to waste time I’ve discovered?

Reading stories from people who were born into, or joined Scientology as minors, but left as adults.

This stuff is so bizarre, you couldn’t MAKE it up, and it’s fascinating.

Highlights? Child labour, excessive sleep deprivation resulting in health problems, teenage marriages, forced confessionals, ‘disconnecting’ from family and friends the church deems harmful.

Some of the people telling the stories have been year and years out of the organisation, but the way they write shows how much a part of them their experiences still are. Their vocabulary is different, their line of reasoning or way of explanation seems stunted.

Many of them still express support for the church and blame their personal experience on individuals rather than the organisation as a whole. The vast majority of them seem to feel excruciatingly guilty about betraying the organisation through sharing their stories.

Check em out – some of the jargon can be confusing, but you’ll piece it together after reading a couple people’s stories.


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Here are some of Allie D’s pics from the Blue Mountains. If I didn’t express clearly how disgustingly hungover and innapropriately dressed we were, these should get the message across.

high altitude, high fashion.


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One of the biggest projects for my company this year was rolling out a large-scale education calendar across two cities.

We piloted it successfully last year, and so launched it in full force this January. The calendar is made up of advanced or creative hairdressing and session styling classes, aimed at senior hairdressers looking to expand and/or polish their skill sets.

The main challenge was getting it out to our target audience, as it’s pretty specific. We ended up teaming up with INSTYLE magazine, one of the largest hairdressing publications in Australia – they mail directly to their salon subscribers, of which there are nearly 9,000 in Melbourne and Sydney alone.

This month was a special feature issue  on education, and so we worked out that we would take the back page of the issue and adhere our short course guide to it in a mini booklet. It showed up in our mail yesterday, and I’m pretty stoked about it – Karen did the design work, and it’s pretty badass:

Front and back covers, white bit is actually a 32 page course booklet

Also, they included an article I submitted about our program inside:

Inside issue

I’m pretty happy with it – I learned a lot preparing this project, I got to work a lot with Karen too, plus it came off without any major issues and that’s always a good feeling.


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